Finally! Support for Portfolios is now available for Sponsored Display campaigns.
Enabling portfolio support for Sponsored Display was one of the top ask from advertisers for a long time. The great news is Amazon …
BIG NEWS! Amazon Introduces the “Brand Referral Bonus”
The Brand Referral Bonus is a new program launched on 7/15/2021 that allows US Seller Brand Owners to earn a bonus for product sales …
An overview of the Future of Amazon advertising – Summary
We recently had a chance to sit down with the Amazon Advertising team to discuss the vision of the platform and where it is headed. We …
SD – Views FAQ and tactical deep dive
Available to sellers enrolled in the Amazon Brand Registry, Sponsored Display re-engages audiences with ads on mobile, desktop, and apps …
Amazon Product Content Changes – March 2021
If you are selling on Amazon in the USA, a few rules have updated this March that may affect strategy on your product detail pages. Each …
SD vs DSP. Advantages and Disadvantages
Advantages of SD and DSP Amazon Advertising Services offers competitive campaign management advantages, no matter the scope of your …
2021 Prime Day Calendar of Events
Amazon Advertising works best for you when you take advantage of exclusive promotions. Prime Day is approaching so consider some of these …
Amazon DSP – A Tactical Approach To Building Audiences: Retargeting Audiences
Amazon Demand Side Platform (DSP) has developed into an unmatchable force in 2020. Advertisers can now optimize their brand campaigns …
Sponsored Display – Behavioral Audience Targeting LAUNCHED
In Late Q4, 2020, Amazon Advertising - Sponsored Display launched a new wave of behavioral Audience Targeting. Within the United States …
Reach Globally with Amazon Translate
Amazon has recently launched the ability to auto-translate sponsored brands campaign taglines / headlines into the following native language …
