Part II — How the Human Touch and AI Increased YoY Revenue by 30% For Our Client
We increased YoY top-line Amazon sales by 30% for one of our clients during 2022's T5 period – Turkey 5, the five biggest sales days of …
How We Combined AI with the Human Touch to Achieve 30% YoY Growth for Our Client — Part I
AI is on everyone's lips these days, but the point some people miss is that AI is a tool, not a replacement for the human touch. We …
Cross-platform Marketing Analytics Available NOW!
Your data tells a story. We are the voice of your data. We are your (Point)story tellers. What is this?? We perform analytics that blend …
PointStory and Amazon Ads To Host Co-Webinar November 11th, 2021 at 11am PST
Webinar Registration: https://us06web.zoom.us/webinar/register/3316352833944/WN_q5yAoQrQQDexR89ydbbiKw Hey Everyone! Amazon Ads and …
Finally! Support for Portfolios is now available for Sponsored Display campaigns.
Enabling portfolio support for Sponsored Display was one of the top ask from advertisers for a long time. The great news is Amazon …
BIG NEWS! Amazon Introduces the “Brand Referral Bonus”
The Brand Referral Bonus is a new program launched on 7/15/2021 that allows US Seller Brand Owners to earn a bonus for product sales …
An overview of the Future of Amazon advertising – Summary
We recently had a chance to sit down with the Amazon Advertising team to discuss the vision of the platform and where it is headed. We …
SD – Views FAQ and tactical deep dive
Available to sellers enrolled in the Amazon Brand Registry, Sponsored Display re-engages audiences with ads on mobile, desktop, and apps …
Amazon Product Content Changes – March 2021
If you are selling on Amazon in the USA, a few rules have updated this March that may affect strategy on your product detail pages. Each …
SD vs DSP. Advantages and Disadvantages
Advantages of SD and DSP Amazon Advertising Services offers competitive campaign management advantages, no matter the scope of your …
