US CPG Industry Digital Advertising Trends for 2024: A Strategic Perspective for Growth Leaders
Executive Summary The US Consumer Packaged Goods (CPG) industry is set to spend nearly $50 billion on digital advertising in 2024, reaffirming its position as a leading driver of digital growth. At 16.5% of the digital ad spend pie, CPG brands remain …
The AI Transformation in E-commerce: How RUFUS and COSMO Are Changing the Game for Amazon Sellers
Introduction Artificial intelligence (AI) is reshaping e-commerce in ways that were unimaginable just a few years ago. Among the key players driving this transformation is Amazon, which continues to redefine the online shopping and selling experience through its advanced AI tools—RUFUS and …
How AI is Revolutionizing E-commerce: Must-Know Tools for Amazon Sellers
The e-commerce landscape is undergoing a seismic shift, and Artificial Intelligence (AI) is at the epicenter of this transformation. For Amazon sellers, adapting to AI isn’t just an option—it’s the key to thriving in a hyper-competitive marketplace. Here’s a detailed guide on …
Guide: How to Launch a new Brand in Ultra Competitive Space
Inspired by our latest success story of launching a brand within Amazon’s Luxury Beauty category, we reflected on the factors that contributed to its remarkable success. This reflection allowed us to refine our internal playbook, leverage lessons learned, and share actionable insights …
The AI Revolution in E-commerce: How RUFUS and COSMO Are Changing the Game for Amazon Sellers.
Introduction Artificial intelligence (AI) is reshaping e-commerce in ways that were unimaginable just a few years ago. Among the key players driving this transformation is Amazon, which continues to redefine the online shopping and selling experience through its advanced AI tools—RUFUS and …
An Introduction to Multichannel Fulfillment and Buy With Prime: Which Program Is Best for Your Business?
Managing multiple sales channels and meeting customer expectations for fast shipping can be challenging. Whether you’re selling on your own website, social platforms, or marketplaces, keeping up with logistics and maintaining a seamless customer experience is key to increasing sales and reducing …
Bring Amazon’s Best to Your Store: Why Buy With Prime is a Must-Have
Running a direct-to-consumer (DTC) brand is all about delivering an experience that keeps your customers coming back. You want things to be smooth, fast, and reliable—kind of like what Amazon has mastered. But what if you could give your customers that Amazon …
How We Combined AI with the Human Touch to Achieve 30% YoY Growth for Our Client — Part I
AI is on everyone's lips these days, but the point some people miss is that AI is a tool, not a replacement for the human touch. We …
How We Combined AI with the Human Touch to Achieve 30% YoY Growth for Our Client — Part II
We increased YoY top-line Amazon sales by 30% for one of our clients during 2022's T5 period – Turkey 5, the five biggest sales days of …
Boost Your DTC Website Traffic: Harnessing the Power of Non-Endemic Amazon DSP
Home Décor brand sees early wins with PointStory approach to growth on HomeDepot.com through PromoteIQ. Full funnel advertising is …
